Insights into the physical world anchored in location analytics
.avif)
INSIDER
Report
6 Coffee-Inspired Strategies That Can Reshape Dining in 2026Dive into the data to see how coffee became one of this year’s strongest dining performers – and explore strategies that can drive restaurant success across concepts in 2026.
Placer Research
December 18, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
Super Saturday Data Reflects More Selective Holiday ShopperThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 26, 2025
4 minutes
Article
.avif)
Article
RE(I)KEA: Setting Their Own Promotional CalendarThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Ezra Carmel
Dec 24, 2025
3 minutes
Article
Article
Bifurcation in Apparel: Thrift and Luxury Ahead of the HolidaysThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Ezra Carmel
Dec 23, 2025
4 minutes
Article
Article
Sacramento’s Quiet RiseThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Dec 22, 2025
2 minutes
Latest
Article
Seasonal Foot Traffic Trends Tells a Tale of Two Types of Retail CorridorsFoot traffic trends reveal that flagship-led and lifestyle-driven retail corridors vary in their seasonal foot traffic patterns, but both types of corridors are poised for a busy end to the holiday season.
Ezra Carmel
December 19, 2025
2 minutes
.avif)
Article
E-Commerce Strength Outpaces Manufacturing Weakness Going Into 2026Placer.ai analysis reveals a two-speed economy heading into 2026: E-commerce fulfillment traffic surged 6.6% in November, outpacing a 3.5% decline in manufacturing activity.
Shira Petrack
December 18, 2025
2 minutes
Article
How Much Does Price Really Matter to Today’s Dining Consumer?Experience-Promoting Offers and LTOs at McDonald’s and Burger King are outperforming discounts, revealing how value and pricing expectations are evolving across the dining industry.
Shira Petrack
December 17, 2025
3 minutes
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping MarathonCitadel Outlets' 27-hour Black Friday marathon drew dedicated, value-driven shoppers, generating a major Thanksgiving traffic surge and expanding the mall’s trade area through festive experiences and early store openings
Caroline Wu
December 16, 2025
2 minutes
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good DealsCandle Day’s performance in 2025 highlights how value-driven promotions and strong brand loyalty can sustain discretionary spending even in a cautious consumer climate.
Shira Petrack
December 15, 2025
2 minutes
Article
Starbucks and Dunkin’s LTOs Boost TrafficAs the 2025 holiday season kicks off, Starbucks and Dunkin’ continue to see strong consumer engagement, with both brands outperforming their 2024 traffic levels and capitalizing on early seasonal launches.
Shira Petrack
December 12, 2025
2 minutes
.avif)
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
December 11, 2025
3 minutes
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion RaceExplore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
December 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?Lululemon is outperforming in a challenging retail environment, with monthly visits climbing through fall and Black Friday delivering a substantial traffic surge. Early holiday momentum suggests the brand is positioned to capture share and drive strong year-end performance.
Bracha Arnold
December 9, 2025
2 minutes
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black FridayEarly November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats.
Shira Petrack
December 8, 2025
4 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season Black Friday 2025 foot traffic trends show a holiday season defined by value-driven decisions, regional price sensitivity, and shifts toward budget-conscious categories. Longer in-store visits and standout gains for convenient, low-ticket coffee chains highlight shoppers’ deliberate, mission-focused approach to spending.
Shira Petrack
December 5, 2025
4 minutes
Article
Will Upscale Dining Lead the Holiday Season Again?Holiday dining patterns highlight upscale and fine-dining restaurants as the strongest seasonal performers, with coffee, casual dining, and eatertainment showing targeted lifts. Emerging YoY trends point to premium full-service concepts leading demand again this December.
Bracha Arnold & Lila Margalit
December 4, 2025
4 minutes
Latest Reports
.png)
.png)
INSIDER
Report
Retail Trends to Watch in 2026Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
Placer Research
November 14, 2025
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and RetailersDive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season.
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025? See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right NowDiscover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
.svg)