Examine the shifting retail media landscape and the role of non-endemic and offsite channels in shaping consumer purchasingjourneys. Learn how to blend these channels with in-store strategies to boost brand visibility and drive meaningful customer engagement. Discover how to harness real-world digital interactions to enhance the effectiveness of your retail media and out-of-home efforts.
Tuesday, June 25, 2024
1:00pm ET
Virtual event
Agenda
Understanding the Real World Path to Purchase in Retail Media
Join us for an insightful discussion as we explore the growing importance of non-endemic and offsite channels, alongside in-store strategies, in shaping a comprehensive retail media approach. Discover how leveraging these real-world digital experiences engages customers at crucial touch points throughout their purchasing journey, driving impactful connections and enhancing brand visibility.
Dan Hight (Moderator)
VP Advertising and Media Partnerships, Placer.ai
Carrie Daly
Media Sales Regional Mgr - East, Volta Media, a Shell brand
Eric Lamb
SVP, Enterprise Solutions, Vistar Media
Retail Media Networks and the Journey to Monetization
Retail Media’s rapid expansion draws attention to the increasing importance of retailers’ efforts in measuring for results and developing a standardized framework. Join us as we take a glimpse into the journeys of various retailers and how they’re taking steps to maximize the value of their RMNs through the latest in-store tech, strategic partnerships, omnichannel integration, and an increased focus on a cohesive brand experience for shoppers. This panel will dive into the challenges faced and the opportunities that lie ahead as we continue to navigate the complexities of this evolving landscape.
Jeffrey Bustos (Moderator)
VP, Measurement Addressability Data, IAB
Paul Brenner
SVP, Retail Media & Partnerships, Vibenomics
Paul Lentz
Executive Director, Head of Strategic Development, CVS Media Exchange
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