
Diving Into Breakfast Chains: What “Eggs”actly is Going On With Eggs Right Now?
Egg prices are skyrocketing, and breakfast-focused restaurants, where eggs are a staple, are feeling the impact. We took a look at visit data to some major breakfast chains to see how price increases are affecting their foot traffic.

Why Chipotle’s 2025 Outlook Looks Conservative
Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.

Allbirds: Flying Towards New Opportunities
Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

Who Attends the Super Bowl and the Daytona 500?
Two of the biggest sporting events of the year – the Super Bowl and the Daytona 500 – took place in February 2025. We dove into the location analytics and demographic characteristics of visitors for both events to find out who attends the Big Game and the Great American Race.

The $1B Question: Why Dave’s Hot Chicken Is a QSR Powerhouse
Dave's Hot Chicken is reportedly in talks to sell itself to Roark Capital for $1 billion. We took a look at the chicken chain's growth potential to highlight why Dave's is such a lucrative player in the QSR space.

Kroger’s Grocery Dominance in 2025
The Kroger Company is one of the largest grocery retailers in the U.S, and the company continues to play a key role in the supermarket industry in 2025. We dove into traffic data for the company as a whole and for its leading banners to understand what 2025 may hold in store for the corporation.

Walmart Goes to the Mall: Insights From the Monroeville Acquisition
Walmart’s recent acquisition of the Pittsburgh, PA-area Monroeville Mall signals a new chapter for the retail giant. Why did Walmart choose this particular property, what makes it such an appealing prospect – and what might the company do with the space?

Gap Inc. in 2025 – Recapping 2024 and Uncovering Banana Republic’s Athleisure Opportunity
In February 2024, Gap Inc. hired Zac Posen as Creative Director, tasking the designer with revitalizing the companies’ portfolio of brands. A year later, we analyzed the data to understand where the company stands today and uncover untapped opportunities for growth.

Department Stores Providing Value in Today’s Retail Landscape
Department stores continue to adapt to evolving consumer preferences and an ever-changing retail landscape. We looked at the latest location analytics for traditional and luxury department stores to uncover how they are finding success in today’s dynamic apparel space.

Dine Brands Maintains Their Broad Appeal
Dine Brands, which owns and operates IHOP, Applebee’s, and Fuzzy’s Taco Shop, is a major name in the full-service casual-dining restaurant segment. We took a look at how its two largest brands – IHOP and Applebee’s – performed in 2024.