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Behind the Numbers

Location data tells an important story about our physical world

With privacy as a cornerstone, Placer’s location analytics platform empowers organizations to understand market trends, analyze consumer behavior, and optimize critical business decisions.
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From Origins

Placer‘s panel is comprised of tens of millions of mobile devices, forming a representative sample of the U.S. population. The data is sourced from diverse, carefully vetted, and leading mobile application providers, resulting in unrivaled quality of location data.

To Insights

The panel data is stripped of personal identifiers such as device IDs. It is then aggregated and extrapolated using our proprietary algorithms and machine learning to provide accurate estimates of visits to any location in the U.S.

Unparalleled Commitment to Privacy

Placer partners exclusively with well-established data providers that are carefully vetted to ensure their data collection practices comply with all applicable laws and that they are authorized to provide such data to Placer.

We Don’t Collect User Identifiers

The data we receive is stripped of identifiers, such as mobile advertising identifiers (“MAIDs”), names, other persistent device IDs, and contact information.

We Invest in Ongoing Data Security and Privacy

We protect data at rest and in transit, maintaining annual SOC 2 and ISO 27001 internationally accepted certifications for information security and risk management.

We Never Display User Level Data

We only provide aggregated information about physical locations. What you see with our maps never represents the actual location of any one particular device. We only show data for locations with more than 50 unique devices

The Key to Unlocking Your Potential

Platform

Navigate our intuitive platform and view in-depth reports to analyze location performance, consumer trends, and market dynamics.

Learn about the Placer Platform

API

Extract Placer data programmatically to build new internal applications & custom reporting tools with the Placer API.

Learn about Placer API

Data Feeds

Enable the delivery of Placer data at scale to enhance your in-house data analytics capabilities using custom data feeds.

Learn about Placer Feeds