All Data Sets are Not Created Equal

Key Considerations:

• Accuracy – We built the world’s most accurate location analytics platform without compromising individual privacy.
  

• POIs – The need to match Point of Interest to location requires a highly accurate and current list of places.
  

• Volume – Panel sizes are required to be large enough to accurately reflect visitors.
  

• Panel Biases – Panel biases are modeled and accounted for in extrapolations.
  

• Panel Variations – Changes in technology and application sources are normalized over time.
  

• Privacy - The data we receive is stripped of identifiers, such as MAIDs, names, other persistent device IDs, and contact information.