Brewing Change: Shifts in Coffee Consumer Behavior

In recent decades, the out-of-home coffee space has grown significantly, and the strong demand helped the segment become one of the most resilient dining categories over the pandemic. Now, with the double whammy of inflation and pandemic-induced changes in working patterns, along with the increased ease of making a quality cup of coffee at home, the coffee category is facing a new set of challenges.

To continue attracting visitors in this increasingly competitive space, some well-established chains are focusing on attracting specific consumer segments, while others are diversifying their product selection. Meanwhile, several smaller regional brands are expanding their store fleet and growing their local visit shares. This report leverages the latest location intelligence to reveal how the segment is attracting visitors and staying innovative in challenging times.