Placer.ai Research White Papers

Pricing Strategies Driving Restaurant Visits in 2024

This white paper dives into the data to explore the state of the restaurant industry in 2024 and see how leading chains are navigating the challenges posed by rising prices.   

Read the report to find out:

  • Which restaurant segment is leading the pack in 2024?
  • What strategies have helped Shake Shack and Texas Roadhouse sustain visit growth while raising prices?
  • What impact did Hardee's and McDonald's limited-time offers (LTOs) have on the chains' visitation patterns this summer?
  • How does the awarding of a Michelin Star impact the characteristics and behavior of a restaurant's visitor base?
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