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Leverage Placer’s foot traffic data and location analytics to unlock deep insights into locations, brands, and enterprises. Select your industry to learn more.
Retail analytics platform for store benchmarking, site selection, and brick-and-mortar growth
Commercial real estate data for leasing and acquisitions across retail, office, industrial, and multifamily properties
Drive economic success with insights into any city, district, or region
Understand your audience, reveal offline performance, and maximize reach
Analyze performance and drive visit growth with location analytics
Captivate prospective clients with trusted data and win new business
Foot traffic alternative data to contextualize industry trends and make informed investment decisions
Develop site selection and growth strategies as a competitive advantage
Healthcare market analysis and site selection for providers
Learn about our customized solutions.
With accurate foot traffic data and actionable insights, we empower our customers to better understand the physical world and gain a competitive advantage.
How Placer.ai’s location intelligence and foot traffic data support site selection, retail analytics, and commercial real estate decisions.
Location intelligence is the analysis of where people go, when, and who they are, used to make decisions about physical places. Placer.ai is a location intelligence platform built on foot traffic data. It shows visits, trade areas, audiences, and rankings for virtually any US property, chain, industry category, or regional market.
Foot traffic data estimates how many people visit a location, when they visit, how long they stay, and where they come from. Placer.ai’s foot traffic data comes from a panel of tens of millions of mobile devices, sourced from vetted mobile app providers. Identifiers are removed, and the data is aggregated and extrapolated with machine learning to estimate visits. It refreshes daily. Details are on the Our Data page.
Placer.ai’s site selection software ranks candidate sites by real visit volume, True Trade Area, and the demographics and psychographics of the people who already spend time nearby. Teams use trade area analysis to size cannibalization risk and void analysis to find the tenants or categories a location is missing.
Retailers use Placer.ai as a retail analytics platform to benchmark stores against competitors, understand shoppers, and track retail foot traffic without installing in-store counters. Commercial real estate owners, developers, and brokers use its commercial real estate data to support leasing, acquisitions, and due diligence. Restaurants, CPG brands, investors, health systems, and civic organizations also use Placer.ai.
Yes. Placer.ai shows the demographic and psychographic profile of a location’s visitors, including income, household makeup, and interests, along with the neighborhoods they come from. All data is aggregated, so teams see audiences, never individuals.
Many location data providers sell raw mobility or POI data that teams must clean and model themselves. Placer.ai delivers finished foot traffic analytics, including visits, trade areas, audiences, and rankings, in a ready-to-use platform. Investors also use it as alternative data to track company and sector performance.
Yes. Placer.ai data is available in the core platform, through the API for programmatic access, and as custom data feeds for delivery at scale. GIS teams can also work with Placer.ai data in Esri ArcGIS for geospatial analytics alongside their own map layers.
Request a demo to review the locations, chains, and markets that matter to you. Paid plans are customized subscriptions scoped to each organization, and every customer gets a dedicated Customer Success Manager at no extra fee. Free tools such as Chain Analysis, Industry Trends, and the Placer 100 are also available without a sales call.
