Audacy Ad Campaign Boosts Restaurant Chain Visits By 20%
Established in 1965, a Detroit diner with 16 locations, known for its family-friendly vibe, quick service, and Greek-American cuisine asked Audacy for help boosting their 2-6 pm happy hour dining. How can Audacy demonstrate the campaign's success to the diner?
20%
Average YoY happy hour lift
15%
Average YoY visitation lift
10
Increase in average dwell time (minutes)
The Challenge
A regional chain of restaurants in the Detroit area came to Audacy to market a new promotion designed to boost happy hour sales. How could Audacy quantify the success of the campaign and prove its value as an advertising partner?
The Outcome
Using Placer data, Audacy showed an increase in customer length of stay and visit frequency across the casual dining chain’s locations, with an average YoY visitation increase of 15% overall and a 20% increase during the promotion’s 2- 6 p.m. happy hour window.
“In general, proving attribution is hard, but our radio campaign, combined with Placer’s reporting, showed the direct impact of our advertising when no other marketing occurred, and it was unbelievable. You just can’t argue with a 14.5% increase in foot traffic over 6 weeks. Our customers are blown away by the depth of insights we’re able to share using Placer, making it easier to prove our ability to generate real world results.”
