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Insights into the physical world anchored in location analytics

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Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
Sportswear in the New Year
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Bracha Arnold
Mar 17, 2025
4 minutes
Article
Article
Placer 100 Index, February 2025 Recap 
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 13, 2025
4 minutes
Article
Article
Discount and Dollar Stores in a Strong Position to Start 2025
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Ezra Carmel
Mar 13, 2025
3 minutes
Article
Article
Placer.ai February 2025 Office Index: Is The Recovery Stalling? 
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Mar 11, 2025
3 minutes

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Executive Insights
Why Chipotle’s 2025 Outlook Looks Conservative
Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.
R.J. Hottovy
March 10, 2025
4 minutes
Article
Allbirds: Flying Towards New Opportunities
Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
Article
Placer.ai Mall Index: February 2025
With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.
Shira Petrack
March 7, 2025
3 minutes
Executive Insights
Beauty Retail: Changes, and Challenges Ahead
How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.
Elizabeth Lafontaine
March 6, 2025
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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View Full Report
Article
Who Attends the Super Bowl and the Daytona 500?
Two of the biggest sporting events of the year – the Super Bowl and the Daytona 500 – took place in February 2025. We dove into the location analytics and demographic characteristics of visitors for both events to find out who attends the Big Game and the Great American Race.
Ezra Carmel
March 6, 2025
3 mintues
Article
The $1B Question: Why Dave’s Hot Chicken Is a QSR Powerhouse
Dave's Hot Chicken is reportedly in talks to sell itself to Roark Capital for $1 billion. We took a look at the chicken chain's growth potential to highlight why Dave's is such a lucrative player in the QSR space.
R.J. Hottovy
March 5, 2025
1 minute
Article
Kroger’s Grocery Dominance in 2025
The Kroger Company is one of the largest grocery retailers in the U.S, and the company continues to play a key role in the supermarket industry in 2025. We dove into traffic data for the company as a whole and for its leading banners to understand what 2025 may hold in store for the corporation.
Shira Petrack
March 5, 2025
3 minutes
Article
Walmart Goes to the Mall: Insights From the Monroeville Acquisition
Walmart’s recent acquisition of the Pittsburgh, PA-area Monroeville Mall signals a new chapter for the retail giant. Why did Walmart choose this particular property, what makes it such an appealing prospect – and what might the company do with the space? 
Lila Margalit
March 4, 2025
4 minutes
Article
Gap Inc. in 2025 – Recapping 2024 and Uncovering Banana Republic’s Athleisure Opportunity 
In February 2024, Gap Inc. hired Zac Posen as Creative Director, tasking the designer with revitalizing the companies’ portfolio of brands. A year later, we analyzed the data to understand where the company stands today and uncover untapped opportunities for growth.
Shira Petrack
March 3, 2025
4 minutes
Article
Department Stores Providing Value in Today’s Retail Landscape
Department stores continue to adapt to evolving consumer preferences and an ever-changing retail landscape. We looked at the latest location analytics for traditional and luxury department stores to uncover how they are finding success in today’s dynamic apparel space.
Ezra Carmel
February 28, 2025
3 minutes
Article
Dine Brands Maintains Their Broad Appeal
Dine Brands, which owns and operates IHOP, Applebee’s, and Fuzzy’s Taco Shop, is a major name in the full-service casual-dining restaurant segment. We took a look at how its two largest brands – IHOP and Applebee’s – performed in 2024. 
Bracha Arnold
February 27, 2025
3 minutes
Article
Best Buy: Fully Charged for 2025
Best Buy has long been a go-to destination for consumers looking for the latest tech – but like many retailers, it has faced challenges in recent years. We dove into the data to explore the latest visitation trends for Best Buy and the demographics of visitors that are driving traffic to the chain. 
Ezra Carmel
February 26, 2025
4 minutes
INSIDER
Report
2024 Migration Trends: The Continued Draw of Mountain States
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Retail
Article
Sportswear in the New Year
How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.
Bracha Arnold
March 17, 2025
4 minutes
Article
Placer 100 Index, February 2025 Recap 
The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
4 minutes
Article
Discount and Dollar Stores in a Strong Position to Start 2025
Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
3 minutes
Article
Allbirds: Flying Towards New Opportunities
Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
Latest Reports
INSIDER
Redefining Retail Spaces: Lessons from the C-Store Category
Dive into the data to see how convenience stores are redefining retail spaces.
September 16, 2024
5 minutes
INSIDER
How Local Events Promote Economic Growth: The Civic Impact of Summer Events
Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.
August 22, 2024
5 minutes
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The Rising Stars: Six Metro Areas Welcoming Young Professionals
Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.
September 23, 2024
3 minutes
QSR
Article
From Nashville to Knoxville: Tennessee’s Migration Growth
In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.
Bracha Arnold
January 29, 2025
3 minutes
Article
2024 Retail Foot Traffic Recap
With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes
Article
How the Pandemic Reshaped Florida’s Population
Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.
Shira Petrack
January 3, 2025
6 minutes
Article
Detroit’s Domestic Migration Resurgence 
Detroit is making a comeback – and location intelligence data can help explain some of the city’s growth. 
Bracha Arnold & Noam Maman
December 23, 2024
2 minutes
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