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+Increase Operational Efficiency
+Gain Leverage in Lease Negotiations
+Measure Impact of Redesigns & Major Events
+Improve Menu Mix and Pricing
Most brands will agree having a solid footprint in their home market is imperative before opening out-of-state or country locations, but there are times when it’s necessary to focus on both at the same time. Brand execs who have taken the leap will share what they’ve learned and what they should have done differently. They'll also discuss how they collect and use data to help them decide what countries, cities and neighborhoods to open successful locations.
