Join Placer.ai at SUPERZOO and learn how you can utilize best-in-class location analytics to help retail professionals analyze performance and drive brick-and-mortar growth.
Understand the Impact of Store Openings
Measure cannibalization, retail foot traffic changes, shared customer audiences, and churn to quantify the impact of expansion initiatives. Assess customer transfer and understand the market capture of new stores.
Measure the Impact of Remodels & Major Promotions
Monitor retail foot traffic trends and rankings over time to track changes in store visits and market share before and after redevelopment and promotional events. Attribute store performance to remodeling, redevelopment, and rebranding initiatives.
Optimize Marketing Campaigns to Maximize ROI
Use Placer’s True Trade Area to understand consumer demographics, preferences, and where they are coming from. Target the right areas and audience, maximize ROI, and enable offline attribution for online spend.
Measure Store and Chain Performance Across Geographies
Analyze visit trends and examine ranking information at local, state, and national levels to compare store performance against its own chain and competitors. Assess the health of a chain by region to identify industry and regional patterns and inform future growth strategies.
