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Casino Resort Expands Concert Advertising Reach, Ticket Sales Increase 42%
Catalyst Marketing helps a casino resort optimize its concert advertising strategy, using Placer.ai data to discover high-potential audiences 80–100 miles away.
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The Challenge
A casino resort team aimed to boost concert ticket sales for the artists they booked at the casino resort’s outdoor venue, which helped drive increased visitation to the casino. How could the team optimize their concert advertising strategy, maximize reach to the right audience, and sell more tickets?
The Outcome
Using Placer data, Catalyst Marketing showed the casino resort team how an expanded advertising radius tapped into top concert audiences that were converting below potential. As a result, concert ticket sales increased 42% and helped boost overall casino foot traffic.
They were skeptical at first, but the Placer data was objective proof. I was able to show them the numbers and explain why they needed to expand their advertising radius if they wanted to reach their target audience and sell more concert tickets.”
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