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Cincinnati (CVG) Airport Identifies Top Drive Markets for Air Service
CVG Airport aimed to pinpoint high-demand drive markets without air service. Leveraging Placer.ai’s Travel and Tourism report, they were able to successfully expand CVG's network and boost passenger convenience.
The Challenge
CVG Airport wanted to develop new air service to nearby markets with heavy drive traffic but no air service. How could CVG identify which cities had the most vehicle travel with the broader Cincinnati area and use that to pursue new air service development?
The Outcome
Placer travel and tourism data helped CVG complete a drive vs fly analysis, showing the top drive cities for Cincinnati and the number of visitors from each. Comparing these cities with current air service showed new possible routes, helping CVG engage airline partners in route discussions and successfully landing new service with one city.
Placer’s data helped us complete a drive vs fly analysis, highlighting markets with strong drive traffic and showing opportunities for new air service development. Placer has quickly become an invaluable tool for our entire team.”
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