DripDrop Campaign Achieves $9 Return on Ad Spend (ROAS)
Oil Changers approached DripDrop Marketing to create a cost-effective direct mail campaign to attract new customers and take market share from competitors. Using Placer to analyze trade areas and target areas with high visit engagement and competitor trade area overlap, DripDrop enhanced the new customer direct mail campaign. The campaign was widely successful, with an overall response rate of 7.1% across 150+ locations, with one location even achieving a response rate of 45%. The return on ad spend (ROAS) was $9, boosting overall revenue for Oil Changers.
7.1%
Total response rate
>38.7K
New vehicles brought in
$9
Return on ad spend
The Challenge
Oil Changers, a client of direct mail marketing firm DripDrop Marketing, wanted to capture new customers and increase market share by targeting shared customers with competitors. How could they not only successfully launch the campaign but also maximize direct mail ROI?
The Outcome
Using Placer, DripDrop Marketing analyzed competitor trade area overlap and identified target trade areas for the new customer campaign. As a result, their campaign delivered a return on ad spend (ROAS) of $9 for every $1 spent, with an impressive 7.1% total response rate.
Placers helps us strategically target competitive areas to generate new customer traffic for our clients. In direct mail, that kind of targeting and the strong responses we see prove that it’s a perfect fit for our retail clients. Put simply... Placer changes the game.
