Dunwoody, GA secures $88k budget for annual holiday lights park event
The City of Dunwoody utilized Placer.ai data to demonstrate significantly higher event attendance than previously estimated for its Holiday Lights event, justifying a 10% increase in funding to support the event.
4x
original event attendance estimates
94%
Local Category Ranking
>20k
attendee visits in 2023
The Challenge
The City of Dunwoody sought to secure increased funding for its annual Holiday Lights event. Anecdotal attendance estimates lacked precision and made it difficult to justify budget requests to city leaders. How could parks and rec show the event’s popularity and secure the needed funding?
The Outcome
Using Placer.ai data, the City of Dunwoody demonstrated the event attracted 4x the original attendance estimates and has continued to grow since launching in 2020. With the data proving the event’s popularity, the parks and rec team successfully secured a 10% greater budget for the Holiday Lights event.
When city leaders questioned the success of the event, we were happy to show that attendance was more than 4x what was expected. That gave them the confidence to increase our budget, helping us to deliver an event that our residents and guests have come to know and love.”
