Festival Foods Saves 30% On Print Ad Spend
Festival Foods successfully reduced their annual marketing spend by 30% through a targeted ad strategy without significantly affecting store visits. By analyzing visitor data and exlcuding low visitation zip codes, the company was able to optimize their print ad marketing spend and achieve cost savings.
3
store location trade areas analyzed
30%
savings in annual marketing spend
>200
low-performing zipcodes removed
The Challenge
Festival Foods, a regional grocer, wanted to know how cost-effective their print ads were for a major Midwest metro they served. How could Benjamin Marohl, marketing analyst at Festival Foods, optimize their print ad marketing spend based on guest visitation data and geographical distribution?
The Outcome
Placer data identified where advertising spend could be reduced by excluding zip codes that did not draw shopper visits. Using a targeted approach to only high-visitation zip codes, Festival Foods cut annual marketing spend by 30% with minimal impact to overall store visitation.
Placer takes the guesswork out of advertising. Instead of wondering what ring radius to use, we now know exactly which zip codes are good for us and see what each store’s sphere of influence actually looks like, allowing us to spend our ad dollars more effectively.
