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Liberty Interactive Marketing Boosts Restaurant Traffic 37%
A Miami restaurant struggled with declining visitation despite heavy tourist traffic. Using Placer.ai’s mobility insights, Liberty Interactive Marketing identified key local customers, launching a targeted ad campaign that increased traffic by 37% in two months.
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The Challenge
A nationally recognized restaurant brand struggled to attract visitors at its location near the port of Miami. The restaurant believed cruise travelers were their primary audience and focused advertising efforts on the airport and cruise terminals. Declining visitation indicated a need to reassess this strategy.
The Outcome
By identifying and focusing on local visitors with high visit frequency, Liberty turned the restaurant's focus to audience segments with the greatest opportunity to engage, achieving remarkable results. The ad campaign increased traffic from these segments to the restaurant by 37% over two months.
Placer's insights helped us identify the audience segments with the greatest opportunity to drive more diners to the location, enabling us to deliver a high-performing ad campaign that resulted in 37% more traffic in two months and turned this struggling location into a success story."
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