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New Ashley HomeStore location outperforms peer +57%
Dufresne Spencer Group leveraged Placer.ai's site selection and audience insights to identify a new high potential Ashley HomeStore location. The new store surpassed peer foot traffic by 57%, driving strong revenue growth.
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The Challenge
Seeing a competitor perform well in a new market, and looking to expand the success of its Ashley HomeStores brand, Dufresne Spencer Group (DSG) needed to decide whether to open a store in the new market. How could DSG optimize site selection for high foot traffic and new store revenue?
The Outcome
Using Placer.ai’s site selection and trade area audience data, DSG identified a site in the new market based on the characteristics of top Ashley stores. The new location outperformed a nearby peer with 57% higher traffic and a 48% higher average ticket size, ranking in the top 80% of Ashley stores nationally.
Placer.ai gave us the ability to see behind the scenes, providing critical competitive insights. The difference this makes in the site selection process compared to other methods is like night and day. Placer is a secret weapon for making strategic decisions that pay off."
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