NYBC Optimizes Site Selection, Sets 2.5x More Appointments
NYBC needed a data-driven approach to pinpoint optimal markets for expansion. Traditional methods relied on broad population metrics, often lacking key insights for assessing a site’s donor base potential.
The Challenge
The New York Blood Center (NYBC) leadership team sought to optimize the organization’s site selection strategy, including rightsizing new donor centers to maximize resource utilization. How could Placer enable NYBC to select the right donor center locations for optimal performance?
The Outcome
Leveraging Placer’s data insights, NYBC successfully opened two new donor centers, setting 2.5x more appointments than expected and outperforming budget forecasts by 6%. Additionally, one of the locations won an award for its positive community impact.
Placer helps us move beyond basic population metrics, providing deep insights into donor trends with remarkable accuracy. It’s one of the few tools we use that continues to expand in value — already paying for itself many times over.”
