Retail Healthcare Operator Captures 3% Higher Market Share Nationally, Achieves 10x ROI
A leading retail healthcare operator leveraged Placer.ai’s location analytics to track competitor actions in real-time, enhancing their market strategy and achieving a 3% increase in national market share.
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+3%
growth in national market share
+30%
new customer visits in some markets
10x
ROI on Placer.ai costs
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The Challenge
A leading retail healthcare operator needed up-to-date data to track market share and to determine when to respond to competitors' operational changes without hurting their market position.
The Outcome
Placer’s data allowed the retail healthcare operator to track competitor visits and market share in near real-time, helping them determine when to adjust operational strategies versus when to maintain their current approach. Since using Placer, the retail healthcare operator has seen its share of the national market increase by 3%, with a 10x ROI on Placer’s annual cost.
Placer has become an indispensable tool in our competitive toolkit, particularly in helping us know when to respond to competitor price changes and when to stay the course. With Placer’s daily data at our fingertips, our national market share has grown by 3%, with even greater gains in key regions, easily more than a 10x ROI on Placer’s annual subscription cost.”
