Rubio's Demographics and Foot Traffic Insights

Christmas is a time for gathering at home, but it’s also an occasion when many Americans celebrate by treating themselves to a nice meal out with family and friends. So with the holiday season drawing to close, we dove into the data to see which dining segments benefited from the holiday cheer. 

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Barbecue is a beloved dining category in the country, with dozens of chains proudly showcasing their slow-cooked specialities. We took a look at the location analytics data for large and small barbecue chains to understand how the segment is faring.

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Darden Restaurants Inc. is the largest full-service restaurant group in the country. We took a look at the location analytics to see how the company's recent performance, and examined what the holiday season might bring for its wide array of brands.

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Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.

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Christmas is a time for gathering at home, but it’s also an occasion when many Americans celebrate by treating themselves to a nice meal out with family and friends. So with the holiday season drawing to close, we dove into the data to see which dining segments benefited from the holiday cheer. 

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Specialty cookie chains - Crumbl, Insomnia, and more - have been ascendant over the past few years. We took a look at foot traffic for these chains, as well as some newcomers on the scene, to understand the growth opportunities and see what lies ahead for the cookie space in 2025.

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