Maximize Revenue for CRE Properties With Location Analytics
Optimize Asset Performance
Attract the Right Tenants
Identify ideal tenants based on demographic fit, cannibalization risk, and co-tenancy scoring with Placer’s Void Analysis. Leverage ranking and trade area insights to position your center and inform investment decisions.
Discover a Property’s True Value
Analyze visit trends, rankings, customer journeys, and competitive benchmarks to evaluate a property’s performance. Demonstrate its key metrics and highlight its future potential with insight-led pitches.
Maximize Audience Targeting
Combine visitation metrics with demographic, psychographic, and behavioral shopping data to learn about your audience. Build data-driven marketing strategies to target your audience and attract new visitors.
Monitor Trends & Inform Negotiations
Analyze Return-To-Office Trends
Understand health, mitigate risk, and uncover opportunities by analyzing Placer’s real-time return-to-office data.
Identify Workforce Characteristics
Leverage location data, demographics, and commuting data to help you acquire or develop sites in close proximity to your target labor force.
Select High Impact Value-Add Services
Analyze employees’ interests, hobbies, and favorite places to determine on-site amenities and events that set your office building apart.
Understand Site Activity
Track Utilization of Industrial Sites
Monitor activity for industrial sites and demand drivers such as ports, airports, and railyards to determine utilization and overall market demand trends.
Understand Supply Chain Cross Visitation
Attain holistic insights into supply chains by linking upstream supply traffic with downstream customer destinations using Placer’s visitor journey data and routes to and from points of interest.
Identify Workforce Characteristics
Leverage anonymized location data and workforce demographic insights to pinpoint commuter routes and proximity to the relevant laborshed points of origin and attract the most relevant tenants.
Attract the Right Renters
Inform Investment Decisions with Persona Insights
Better understand the demographic and psychographic characteristics of potential renters for planning and development purposes, including household size, income, propensity to rent, and interests.
Optimize Targeted Marketing
Use trade area insights, including visitor origins, brand preferences, and visitor journeys to effectively reach your target audience where they’re located with the right messaging.
Develop Onsite Value-Add Strategy
Leverage demographic and psychographic data to uncover resident interests, hobbies, and buying habits to determine onsite amenities and services that best fit your community.
Understand Your Competitive Landscape
Support Effective Lease Negotiations
Optimize Site Selection
Make Confident Acquisition Decisions
Alpine Income Property Trust Sees Risk Adjusted Return of 20%
Doing Data Right
"Placer helped us evaluate a new-build opportunity before construction was completed, something that we couldn't confidently do before we subscribed to Placer."
"Working with Placer has been amazing and I think this technology and the value that it brings to the transactional part of our business is not going anywhere."
"Placer supported what the tenant was telling us and gave us the insight and confidence that we needed to engage in a conversation about a reduced rate."