Bluemercury M Demographics and Foot Traffic Insights

How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.

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How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.

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We take a closer look at the discretionary retail categories that outperformed during 2024's holiday season - home furnishings, beauty, and apparel.

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This year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.

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Two of the biggest sporting events of the year – the Super Bowl and the Daytona 500 – took place in February 2025. We dove into the location analytics and demographic characteristics of visitors for both events to find out who attends the Big Game and the Great American Race.

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Dave's Hot Chicken is reportedly in talks to sell itself to Roark Capital for $1 billion. We took a look at the chicken chain's growth potential to highlight why Dave's is such a lucrative player in the QSR space.

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The Kroger Company is one of the largest grocery retailers in the U.S, and the company continues to play a key role in the supermarket industry in 2025. We dove into traffic data for the company as a whole and for its leading banners to understand what 2025 may hold in store for the corporation.

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