Gap GPS Demographics and Foot Traffic Insights

Super Saturday, one of the busiest shopping days of the year, sees stores bustling with last-minute shoppers searching for gifts and holiday essentials. But how did this year's event measure up – and what trends and surprises emerged? We analyzed the data to find out. 

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With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

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Super Saturday, one of the busiest shopping days of the year, sees stores bustling with last-minute shoppers searching for gifts and holiday essentials. But how did this year's event measure up – and what trends and surprises emerged? We analyzed the data to find out. 

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With the year almost over, we dove into the visitation data for off-price leaders to see how the TJX chains, Burlington, and Ross Dress for Less are positioned ahead of the holidays.

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The beverage and alcohol (BevAlc) segment has enjoyed a strong showing over the past few years. How did the category perform throughout 2024, and which seasons drove the largest visit spikes?

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Dive into the December 2024 office recovery data.

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David’s Bridal and JCPenney have both emerged from bankruptcy proceedings with revitalized operational strategies. We took a closer look at the latest visit trends for the brands and uncovered how the demographics of their audiences have changed along with their real estate footprints. 

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