Board & Brew Demographics and Foot Traffic Insights

Fried chicken chains like Dave's Hot Chicken and Raising Cane's are some of the most exciting dining segments around. We dove into the visit numbers to see how the segment is faring and highlighted some of the chains making the biggest splash. 

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Overall visits to the Placer 100 Retail & Dining Index were up 0.9% year-over-year (YoY) in November – a strong start to the holiday season. We looked at some of the retailers benefitting most from the holiday shopping surge to see who is coming out ahead.

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Jersey Mike’s, a nationwide chain with nearly 3,000 locations across the United States, made headlines recently for its acquisition by private equity firm Blackstone. We took a look at some of the location analytics to understand what is driving the chain’s success.

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Convention centers were impacted in a major way during the pandemic, effects that linger still today. We took a closer look at some of the visitation data to these centers to see how convention center traffic trends and visitor demographics have shifted since pre-pandemic.

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This year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.

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The beverage and alcohol (BevAlc) segment has enjoyed a strong showing over the past few years. How did the category perform throughout 2024, and which seasons drove the largest visit spikes?

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