First Watch FWRG Demographics and Foot Traffic Insights

Leverage Placer’s location analytics to analyze and compare chain performance and track industry trends over time
Industry
Breakfast, Coffee, Bakeries & Dessert Shops
Compare to
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Metrics
March 2025
Vs.
March
2024
First Watch
MoM change
%
YoY change
%
Total Visits
N/A
Avg. Visits/Locations
N/A
Placer.ai LogoGet More Insights

Nationwide Foot Traffic Visits for First Watch Stores

Compared to 10 Months Ago
First Watch
/
FWRG
 experienced a
2%
 change in visits in
December 2024
 compared to
March 2024
Examine nationwide foot traffic visits across all
First Watch
/
FWRG
stores, evaluating their performance relative to the industry average. Tailor the report to specific criteria such as chain, state, and time range for a comprehensive analysis.

Most Visited First Watch Stores

First Watch
/
FWRG
's most popular location is
First Watch
 
145 Grove Ln, Newark, DE 19711
, with
33.2K
 visitors in
March 2025
Assess all
First Watch
/
FWRG
 stores based on visitor rankings to identify the most and least visited locations. Determine
First Watch
/
FWRG
's top-performing store in terms of foot traffic and pinpoint the least frequented store.
Ranked Venues
March 2025
First Watch
Rank
Store Name
Total Visits
Most Visited First Watch Stores
This dataset contains foot traffic rank data for First Watch stores for various states.
 
First Watch
 /
145 Grove Ln, Newark, DE 19711
33.2K
 
First Watch
 /
605 Belair Rd, Bel Air, MD 21014
23.4K
 
First Watch
 /
2680 Prince William Pkwy, Woodbridge, VA 22192
22.1K
 
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First Watch Store Visits Map

First Watch
/
FWRG
 stores in
Oklahoma
saw a
95.0%
change in customer visits in
March 2025
compared to
March 2024
Explore
First Watch
/
FWRG
store visit patterns across the US with this map. Highlighting states with varying levels of foot traffic, this visualization provides insights into regional consumer trends, aiding businesses in optimizing marketing strategies and resource allocation.
Geographic Breakdown
March 2025
Vs.
March 2024
First Watch
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First Watch Visitor Demographics

Explore
First Watch
/
FWRG
audience demographics, including median household income, education level, age, ethnicity, and personas. Gain valuable insights to tailor marketing strategies effectively.
Audience Overview
March 2025
First Watch
Vs.
Competitors
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Chain Visits Forecast
Take the guesswork out of your day-to-day work and get a look into the future of your business!
  • Improve planning, optimize operations, and mitigate risks with projected foot traffic estimates for retail chains.
  • View forecasts by state or top locations and compare against previous years, competitors, and industry benchmarks.
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From our Blog
Blog
March 19, 2025
Diving Into Breakfast Chains: What “Eggs”actly is Going On With Eggs Right Now? 

Egg prices are skyrocketing, and breakfast-focused restaurants, where eggs are a staple, are feeling the impact. We took a look at visit data to some major breakfast chains to see how price increases are affecting their foot traffic.

Read More
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October 29, 2024
Checking in With Full-Service Restaurants: First Watch, Chili’s, and Outback Steakhouse

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July 17, 2024
First Watch, Texas Roadhouse, and Applebee’s: An FSR Roundup

Against the backdrop of what remains a challenging time for full-service restaurants (FSRs), we dove into the data to check in with three of America’s leading FSR chains – First Watch, Texas Roadhouse, and Applebee’s. How did they fare in Q2 2024? And what lies in store for them in the months ahead?

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3 Insights Into the Shopping Habits of Older Consumers 

Despite making up over 40% of American adults, Gen X and Baby Boomers are often overlooked by marketers in favor of Gen Z shoppers. We analyzed the latest data to better understand these frequently overlooked consumer segments. 

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April 16, 2025
Placer 100 Index, March 2025 Recap – Which Chains Weathered the Storm? 

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April 15, 2025
The Post-Pandemic Retail Evolution: A look back on the last five years

Half a decade has passed since the onset of the COVID-19 pandemic, transforming the retail industry overnight. We took a look back at how some things have changed - and what's stayed the same.

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Blog
March 19, 2025
Diving Into Breakfast Chains: What “Eggs”actly is Going On With Eggs Right Now? 

Egg prices are skyrocketing, and breakfast-focused restaurants, where eggs are a staple, are feeling the impact. We took a look at visit data to some major breakfast chains to see how price increases are affecting their foot traffic.

Read More
arrow
Blog
October 29, 2024
Checking in With Full-Service Restaurants: First Watch, Chili’s, and Outback Steakhouse

Dive into the data to explore factors driving success at three very different full-service chains: First Watch, Chili’s Grill & Bar, and Outback Steakhouse.

Read More
arrow
Blog
July 17, 2024
First Watch, Texas Roadhouse, and Applebee’s: An FSR Roundup

Against the backdrop of what remains a challenging time for full-service restaurants (FSRs), we dove into the data to check in with three of America’s leading FSR chains – First Watch, Texas Roadhouse, and Applebee’s. How did they fare in Q2 2024? And what lies in store for them in the months ahead?

Read More
arrow
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