Marine Layer Demographics and Foot Traffic Insights

How has Old Navy's introduction of occasionwear impacted visits to its stores, and what can these impacts tell us about the brands' consumer base?

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The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of ap

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Despite general growth in retail visitation over the past few years, rapid price increases and changes in consumer behavior may finally have caught up to consumers across income levels. Retailers are increasingly targeting high income consumers to offset a drop-off in demand.

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Coffee reigns supreme in the United States, fueling a robust coffee shop sector that continues to thrive despite economic headwinds. We took a closer look at industry-wide trends to understand how the segment is performing.

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With spring break upon us, we dove into the data to see how today’s college crowd allocates its dining dollars. Where do they like to eat out? And how can brands best cater to their preferences? 

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How has Old Navy's introduction of occasionwear impacted visits to its stores, and what can these impacts tell us about the brands' consumer base?

Read More