TRU by Hilton HLT Demographics and Foot Traffic Insights

Leverage Placer’s location analytics to analyze and compare chain performance and track industry trends over time
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Hotels & Casinos
Hotels & Casinos
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Last 3 Months
PREMIUM
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Metrics
March 2025
Vs.
March
2024
TRU by Hilton
MoM change
%
YoY change
%
Total Visits
N/A
Avg. Visits/Locations
N/A
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Nationwide Foot Traffic Visits for TRU by Hilton Stores

Compared to 10 Months Ago
TRU by Hilton
/
HLT
 experienced a
-14%
 change in visits in
December 2024
 compared to
March 2024
Examine nationwide foot traffic visits across all
TRU by Hilton
/
HLT
stores, evaluating their performance relative to the industry average. Tailor the report to specific criteria such as chain, state, and time range for a comprehensive analysis.

Most Visited TRU by Hilton Stores

TRU by Hilton
/
HLT
's most popular location is
Tru by Hilton Prattville
 
2633 Legends Pkwy, Prattville, AL 36066
, with
31.2K
 visitors in
March 2025
Assess all
TRU by Hilton
/
HLT
 stores based on visitor rankings to identify the most and least visited locations. Determine
TRU by Hilton
/
HLT
's top-performing store in terms of foot traffic and pinpoint the least frequented store.
Ranked Venues
March 2025
TRU by Hilton
Rank
Store Name
Total Visits
Most Visited TRU by Hilton Stores
This dataset contains foot traffic rank data for TRU by Hilton stores for various states.
 
Tru by Hilton Prattville
 /
2633 Legends Pkwy, Prattville, AL 36066
31.2K
 
Tru by Hilton Deadwood
 /
372 Main St, Deadwood, SD 57732
23.0K
 
Tru by Hilton Orlando Convention Center Area
 /
6461 Westwood Blvd, Orlando, FL 32821
18.0K
 
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TRU by Hilton Store Visits Map

TRU by Hilton
/
HLT
 stores in
Alabama
saw a
96.4%
change in customer visits in
March 2025
compared to
March 2024
Explore
TRU by Hilton
/
HLT
store visit patterns across the US with this map. Highlighting states with varying levels of foot traffic, this visualization provides insights into regional consumer trends, aiding businesses in optimizing marketing strategies and resource allocation.
Geographic Breakdown
March 2025
Vs.
March 2024
TRU by Hilton
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TRU by Hilton Visitor Demographics

Explore
TRU by Hilton
/
HLT
audience demographics, including median household income, education level, age, ethnicity, and personas. Gain valuable insights to tailor marketing strategies effectively.
Audience Overview
March 2025
TRU by Hilton
Vs.
Competitors
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Chain Visits Forecast
Take the guesswork out of your day-to-day work and get a look into the future of your business!
  • Improve planning, optimize operations, and mitigate risks with projected foot traffic estimates for retail chains.
  • View forecasts by state or top locations and compare against previous years, competitors, and industry benchmarks.
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From our Blog
Blog
December 4, 2024
Pre-Thanksgiving Travel & Leisure Visitation Patterns

Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out. 

Read More
arrow
Blog
June 11, 2024
TRU and avid: Midscale Hotels on the Rise 

Hilton Hotels & Resorts and InterContinental Hotels Group (IHG) introduced their midscale hotels - TRU and avid - several years ago. We take a closer look at the visitation trends to these affordable hotels and dive into the demographics to see who is staying at them.

Read More
arrow
Blog
March 28, 2024
Exploring Luxury Hotel Brands’ Guest Segmentation

How do Waldorf Astoria and Ritz-Carlton guests differ, and where are they similar? Dive into the data to find out.

Read More
arrow
Blog
April 29, 2025
Love in the Time of Bookstores

We took a look at a Brooklyn-based romance bookstore – The Ripped Bodice – to see what visitation trends reveal about the value of specialty stores in an environment increasingly dominated by general retailers.

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Blog
April 28, 2025
Dutch Bros Gains, But Starbucks Holds Top Spot

Visits to coffee chains like Starbucks, Dunkin,’ and Dutch Bros have been on the rise recently - and smaller coffee chains like Scooters Coffee and 7 Brew are also thriving. We took a look at Q1 2025 traffic to see how the segment is faring.

Read More
arrow
Blog
April 25, 2025
CAVA and sweetgreen Take to the Suburbs

CAVA and sweetgreen are cementing their place as leaders in the fast-casual space. The two chains have seen impressive growth over the past few years, adding new locations to keep up with growing demand. We took a look at their performance over the years to see what might be driving their continued rise. 

Read More
arrow
Blog
December 4, 2024
Pre-Thanksgiving Travel & Leisure Visitation Patterns

Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out. 

Read More
arrow
Blog
June 11, 2024
TRU and avid: Midscale Hotels on the Rise 

Hilton Hotels & Resorts and InterContinental Hotels Group (IHG) introduced their midscale hotels - TRU and avid - several years ago. We take a closer look at the visitation trends to these affordable hotels and dive into the demographics to see who is staying at them.

Read More
arrow
Blog
March 28, 2024
Exploring Luxury Hotel Brands’ Guest Segmentation

How do Waldorf Astoria and Ritz-Carlton guests differ, and where are they similar? Dive into the data to find out.

Read More
arrow
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