Waffle House Demographics and Foot Traffic Insights

Christmas is a time for gathering at home, but it’s also an occasion when many Americans celebrate by treating themselves to a nice meal out with family and friends. So with the holiday season drawing to close, we dove into the data to see which dining segments benefited from the holiday cheer. 

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The Placer 100 Index for Retail and Dining is a dynamic list of leading retailers, providing insight into the wider trends impacting the retail and dining space. And while December had fewer shopping days in 2024 than in 2023, visits remained close to last year's.

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Christmas is a time for gathering at home, but it’s also an occasion when many Americans celebrate by treating themselves to a nice meal out with family and friends. So with the holiday season drawing to close, we dove into the data to see which dining segments benefited from the holiday cheer. 

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Barbecue is a beloved dining category in the country, with dozens of chains proudly showcasing their slow-cooked specialities. We took a look at the location analytics data for large and small barbecue chains to understand how the segment is faring.

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Convention centers were impacted in a major way during the pandemic, effects that linger still today. We took a closer look at some of the visitation data to these centers to see how convention center traffic trends and visitor demographics have shifted since pre-pandemic.

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This year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.

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The beverage and alcohol (BevAlc) segment has enjoyed a strong showing over the past few years. How did the category perform throughout 2024, and which seasons drove the largest visit spikes?

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