Athleta GPS Demographics and Foot Traffic Insights

Has consumer demand for sporting goods and sportswear maintained itself, or is interest waning? We dive into the data to find out.

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The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of ap

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Despite general growth in retail visitation over the past few years, rapid price increases and changes in consumer behavior may finally have caught up to consumers across income levels. Retailers are increasingly targeting high income consumers to offset a drop-off in demand.

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Iconic clothing brand Brooks Brothers has experienced a challenging few years, but recent foot traffic suggests that things are turning around for the retailer. We took a look at the location analytics for the brand to see how it’s been weathering recent challenges. 

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CVS and Walgreens, the two largest drugstore chains in the country, have faced increased competition in recent years. To adapt, both chains are optimizing their brick-and-mortar footprints. We took a look at the two chains’ visit performance to see what lies ahead for each. 

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Target is building out its baby and toddler assortment - find out what the data says about that decision.

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In a period marked by ongoing inflation and rising grocery prices, two chains – Trader Joe’s and Aldi – continue to thrive. We took a closer look at the two chains’ data to see what is driving their continued success.

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