Johnston & Murphy GCO Demographics and Foot Traffic Insights

Super Saturday, one of the busiest shopping days of the year, sees stores bustling with last-minute shoppers searching for gifts and holiday essentials. But how did this year's event measure up – and what trends and surprises emerged? We analyzed the data to find out. 

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With the year almost over, we dove into the visitation data for off-price leaders to see how the TJX chains, Burlington, and Ross Dress for Less are positioned ahead of the holidays.

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Has consumer demand for sporting goods and sportswear maintained itself, or is interest waning? We dive into the data to find out.

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Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.

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Christmas is a time for gathering at home, but it’s also an occasion when many Americans celebrate by treating themselves to a nice meal out with family and friends. So with the holiday season drawing to close, we dove into the data to see which dining segments benefited from the holiday cheer. 

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Specialty cookie chains - Crumbl, Insomnia, and more - have been ascendant over the past few years. We took a look at foot traffic for these chains, as well as some newcomers on the scene, to understand the growth opportunities and see what lies ahead for the cookie space in 2025.

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