Mission BBQ Demographics and Foot Traffic Insights

Barbecue is a beloved dining category in the country, with dozens of chains proudly showcasing their slow-cooked specialities. We took a look at the location analytics data for large and small barbecue chains to understand how the segment is faring.

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The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.

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Bloomin’ Brands, which owns Outback Steakhouse, Fleming’s Prime Steakhouse, and other full-service chains, experienced mixed results throughout 2024 amid continued dining segment challenges. We took a look at the company's performance, to see what the data can tell us about 2024.

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CAVA and sweetgreen have been rapidly expanding, cementing their place in the fast-casual dining landscape. We dive into the data to take a closer look at CAVA and sweetgreen’s foot traffic performance and uncover the seasonal visitation patterns driving appetite for these chains in 2025.

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With return-to-work policies gaining steam across the country, are office patterns changing? We took a look at visits to office buildings in major cities across the country to see whether March 2025's resurgence continued into April.

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The Coachella Valley Music and Arts Festival, held annually at the Empire Polo Club in Indio, CA, recently wrapped up its 24th run. We dove into the location intelligence data to understand how the audience has changed in recent years and understand how the shift is impacting spending patterns at the festival.

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April 2025 data showed a resurgence in mall activity, with YoY visits up across all formats. Diving deeper into the data uncovers the why behind these visitation patterns.

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