REI Demographics and Foot Traffic Insights

Leverage Placer’s location analytics to analyze and compare chain performance and track industry trends over time
Industry
Recreational & Sporting Goods
Compare to
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Last 3 Months
PREMIUM
Last 6 Months
PREMIUM
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Metrics
February 2025
Vs.
February
2024
REI
MoM change
%
YoY change
%
Total Visits
N/A
Avg. Visits/Locations
N/A
Placer.ai LogoGet More Insights

Nationwide Foot Traffic Visits for REI Stores

Compared to 10 Months Ago
REI
/
 experienced a
14%
 change in visits in
November 2024
 compared to
February 2024
Examine nationwide foot traffic visits across all
REI
/
stores, evaluating their performance relative to the industry average. Tailor the report to specific criteria such as chain, state, and time range for a comprehensive analysis.

Most Visited REI Stores

REI
/
's most popular location is
REI
 
1955 County Rd B2 W, Roseville, MN 55113
, with
10.0K
 visitors in
February 2025
Assess all
REI
/
 stores based on visitor rankings to identify the most and least visited locations. Determine
REI
/
's top-performing store in terms of foot traffic and pinpoint the least frequented store.
Ranked Venues
February 2025
REI
Rank
Store Name
Total Visits
Most Visited REI Stores
This dataset contains foot traffic rank data for REI stores for various states.
 
REI
 /
1955 County Rd B2 W, Roseville, MN 55113
10.0K
 
REI
 /
11581 Fountains Drive The Fountains, Maple Grove, MN 55369
9.9K
 
REI
 /
280 Nj-10, East Hanover, NJ 07936
9.9K
 
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REI Store Visits Map

REI
/
 stores in
Oklahoma
saw a
33.8%
change in customer visits in
February 2025
compared to
February 2024
Explore
REI
/
store visit patterns across the US with this map. Highlighting states with varying levels of foot traffic, this visualization provides insights into regional consumer trends, aiding businesses in optimizing marketing strategies and resource allocation.
Geographic Breakdown
February 2025
Vs.
February 2024
REI
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REI Visitor Demographics

Explore
REI
/
audience demographics, including median household income, education level, age, ethnicity, and personas. Gain valuable insights to tailor marketing strategies effectively.
Audience Overview
February 2025
REI
Vs.
Competitors
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Chain Visits Forecast
Take the guesswork out of your day-to-day work and get a look into the future of your business!
  • Improve planning, optimize operations, and mitigate risks with projected foot traffic estimates for retail chains.
  • View forecasts by state or top locations and compare against previous years, competitors, and industry benchmarks.
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From our Blog
Blog
March 13, 2025
Placer 100 Index, February 2025 Recap 

The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.

Read More
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March 13, 2025
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March 11, 2025
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How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.

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Blog
March 13, 2025
Placer 100 Index, February 2025 Recap 

The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.

Read More
arrow
Blog
March 13, 2025
Discount and Dollar Stores in a Strong Position to Start 2025

Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.

Read More
arrow
Blog
March 11, 2025
Placer.ai February 2025 Office Index: Is The Recovery Stalling? 

How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.

Read More
arrow
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