Ulta Beauty ULTA Foot Traffic Insights

With Q3 2024 underway, we checked in with beauty chains Ulta Beauty and Sally Beauty Supply, owned by Sally Beauty Holdings, Inc. How did they fare in the first half of the year? And what are some of the factors driving their success?

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With Q3 2024 underway, we checked in with beauty chains Ulta Beauty and Sally Beauty Supply, owned by Sally Beauty Holdings, Inc. How did they fare in the first half of the year? And what are some of the factors driving their success?

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Discretionary retail has faced its fair share of challenges over the past few years. But even in this challenging environment, some brands, like Ulta Beauty, are continuing to see visit growth, while others, like Gap and Old Navy, are making a comeback. 

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The beauty industry has proved to be one of the most resilient retail categories over the past few years – and Ulta Beauty has been one of the biggest beneficiaries of this trend. We analyze recent foot traffic performance and explore seasonal trends to better understand the chain’s visitor base.

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Every year, consumers head to the shops for costumes, spooky yard decorations, candy and Halloween supplies. Many dining chains also roll out Halloween-themed offers. We take a look at the data to find out how Halloween 2024 impacted retail and dining visits.

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Early retail data suggests that Q4 2024 is primed to be a strong holiday season. We looked at visit patterns to department stores Nordstrom and Macy's - both in 2024 and 2023 - to see what might lie ahead for the category in the coming weeks.

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We took a closer look at visit performance across major wholesale clubs and superstores – Target, Walmart, Sam’s Club, BJ’s Wholesale, and Costco – to see what their 2024 performance and past holiday season visit patterns can tell us about what to expect this Q4 and holiday season.

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