This year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.

The beverage and alcohol (BevAlc) segment has enjoyed a strong showing over the past few years. How did the category perform throughout 2024, and which seasons drove the largest visit spikes?

Christmas is a time for gathering at home, but it’s also an occasion when many Americans celebrate by treating themselves to a nice meal out with family and friends. So with the holiday season drawing to close, we dove into the data to see which dining segments benefited from the holiday cheer.