Fitness

Fitness Starts Strong in 2025

With consumer interest in wellness showing no sign of slowing down, we dove into fitness foot traffic data to see how the segment performed in 2024 and understand what the new year holds for the category. 

Planet Fitness: Signs of a More Resilient Fitness Club Visitor?

Planet Fitness: Raising the Bar(bell)

How did Planet Fitness, the nation’s largest value gym perform in Q3 2024? We dove into the data to find out.

Life Time and Orangetheory: Premium Fitness Flourishing

We dove into the data for two premium fitness chains – Life Time and Orangetheory – to better understand what’s driving their recent success. 

Olympic Inspiration: Is the Fitness Category Bringing Home the Gold?

Planet Fitness at the 2024 Halfway Point

Gym visits flourished at the start of 2024, as consumers made their yearly New Year's resolutions and flocked to fitness clubs nationwide. But how did category leaders fare in Q2 2024? We dove into the data to find out, zooming in on Planet Fitness, a major player in the fitness space.

Equinox: What Price Would You Pay for Increased Longevity?

Let’s Get Physical: Fitness In 2024

The fitness industry has experienced steady growth in recent years, propelled by consumers’ prioritization of health and wellness – and gyms across the country are benefiting. We take a closer look at the data to see how the segment is performing relative to last year.

Fitness: A Strong Start to 2024

January is a time for new beginnings – and nearly half of Americans vowed to improve their fitness in the new year. So with 2024 picking up steam, we dove into the data to explore the current state of fitness. How did leading fitness chains perform last month?