Leisure
Browse our data-driven insights on the hospitality and tourism industry. Dive into the latest consumer preferences and real-world visitation trends that are crucial to industry professionals.

Dave & Buster’s Ups Its Game
Eatertainment concepts have grown in popularity as consumers continue to prioritize experiences. We dove into the latest location intelligence for one of the leaders in the space – Dave & Buster’s – to explore the consumer behavior and demographics behind its foot traffic growth.

Who Attends the Super Bowl and the Daytona 500?
Two of the biggest sporting events of the year – the Super Bowl and the Daytona 500 – took place in February 2025. We dove into the location analytics and demographic characteristics of visitors for both events to find out who attends the Big Game and the Great American Race.

The NFL Conference Championships and What They Might Tell Us About the Super Bowl
The Kansas City Chiefs and Philadelphia Eagles hosted conference championships at their home stadiums ahead of their Super Bowl appearances. We took a closer look at the visitors who came to these games and what that might mean for the upcoming Super Bowl.

“Glicked” and Moana 2: A Thanksgiving Box Office Surge
The releases of Gladiator II and Wicked lit up movie theaters across the country. How did these box office juggernauts – followed just a few days later by Disney’s much-anticipated release of Moana 2 – impact movie theater foot traffic during the Thanksgiving holiday weekend?

Pre-Thanksgiving Travel & Leisure Visitation Patterns
Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out.
