Leisure
Browse our data-driven insights on the hospitality and tourism industry. Dive into the latest consumer preferences and real-world visitation trends that are crucial to industry professionals.

Who Attends the Super Bowl and the Daytona 500?
Two of the biggest sporting events of the year – the Super Bowl and the Daytona 500 – took place in February 2025. We dove into the location analytics and demographic characteristics of visitors for both events to find out who attends the Big Game and the Great American Race.

The NFL Conference Championships and What They Might Tell Us About the Super Bowl
The Kansas City Chiefs and Philadelphia Eagles hosted conference championships at their home stadiums ahead of their Super Bowl appearances. We took a closer look at the visitors who came to these games and what that might mean for the upcoming Super Bowl.

“Glicked” and Moana 2: A Thanksgiving Box Office Surge
The releases of Gladiator II and Wicked lit up movie theaters across the country. How did these box office juggernauts – followed just a few days later by Disney’s much-anticipated release of Moana 2 – impact movie theater foot traffic during the Thanksgiving holiday weekend?

Pre-Thanksgiving Travel & Leisure Visitation Patterns
Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out.

Dodger Mania Boosts LA Economy During Run-Up to World Series

Pickleball and Padel: Saviors for Malls, but Threats to Tennis Courts?

Bowlero and AMF: A Ten-Pin Knockout
Bowlero Corporation operates more than 350 bowling alleys nationwide, under a portfolio of brands that includes Bowlero and AMF – the company’s two largest chains. How have the bowling alleys performed this year? We dive into the data to find out.