Consumer Trends
Uncover previously hidden visitor behavior and demographics for major categories and chains using the latest location intelligence metrics. Stay in the know with Placer.ai’s data-driven insights.
.png)
Placer.ai White Paper Recap – July & August 2024
In July & August 2024, Placer.ai released multiple white papers. Read on for a taste of our findings from two of them: 2024 Hotel Visit Trends and Retail Giants in 2024: Walmart, Costco, and Target's Competitive Edge.
TRU and avid: Midscale Hotels on the Rise
Hilton Hotels & Resorts and InterContinental Hotels Group (IHG) introduced their midscale hotels - TRU and avid - several years ago. We take a closer look at the visitation trends to these affordable hotels and dive into the demographics to see who is staying at them.
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.
Marriott’s Different Audiences
Marriott International is a major player in the U.S. hospitality world, with 31 brands under its umbrella. Recently, the company launched the hotel industry's first retail media network. We dive the foot traffic data and consumer demographic metrics to discover what this may mean for the brand.
Movie Theaters, Off-Price, and Home Improvement: May 2023 Recap
As many retail and service categories wait for the economic headwinds to blow over, some segments are already seeing a lift. We dove into the latest foot traffic data for movie theaters, home improvement, and off-price to identify pockets of optimism amidst the wider challenges.
What’s in Store for Self-Storage?
In 2023, foot traffic to self-storage complexes remains robust. We dove into the visitation metrics for the self-storage category and industry leaders – Public Storage and Extra Space Storage – to understand the current trends in the space.
Navigating a New Normal in Business Travel & Commutes
This white paper digs into the foot traffic data to understand how business travel has changed following the events of the past few years. After many stops and starts, COVID-19 surges, and inflationary pressures, how has traveler behavior shifted?
Grow Your Business With Placer.ai
