Pop-ups offer brands a powerful way to amplify digital offerings and connect consumers with new products. We analyzed visitation data from Meta's recent Popup Lab to gauge customer reaction - and what it means for the future of brick-and-mortar retail.
Bed Bath & Beyond's closure left a retail gap that off-price Burlington Stores will fill, taking over 44 locations across the country. How have these new Burlington locations performed compared to the foot traffic they received as Bed Bath & Beyond stores?
