How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.

Has consumer demand for sporting goods and sportswear maintained itself, or is interest waning? We dive into the data to find out.

DICK'S Sporting Goods is one of the biggest names in the sportswear retail segment. We take a look at the brand, as well as its House of Sport banner, to see how 2024 is treating the chain so far.