Despite making up over 40% of American adults, Gen X and Baby Boomers are often overlooked by marketers in favor of Gen Z shoppers. We analyzed the latest data to better understand these frequently overlooked consumer segments.
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Dollar Tree's recently announced plan to sell Family Dollar at a significant loss is another sign of the recent struggles in the discount and dollar store sector. We dove into the data to understand what is driving Dollar Tree’s decision and what this means for Family Dollar moving forward.
The Kroger Company is one of the largest grocery retailers in the U.S, and the company continues to play a key role in the supermarket industry in 2025. We dove into traffic data for the company as a whole and for its leading banners to understand what 2025 may hold in store for the corporation.
In February 2024, Gap Inc. hired Zac Posen as Creative Director, tasking the designer with revitalizing the companies’ portfolio of brands. A year later, we analyzed the data to understand where the company stands today and uncover untapped opportunities for growth.
How did Walmart, Target, and wholesale clubs perform in 2024? What do early 2025 foot traffic trends tell us about superstores’ growth potential in the coming year? And what do visitation patterns at Target and Walmart reveal about the role each chain plays in the wider retail landscape?
