Visits to Starbucks usually spike on its annual Red Cup Day, as patrons flock to the chain to order a specialty holiday beverage and receive a complimentary reusable red cup. How successful was the promotion in 2024? We took a look at the data to find out.
Every year, consumers head to the shops for costumes, spooky yard decorations, candy and Halloween supplies. Many dining chains also roll out Halloween-themed offers. We take a look at the data to find out how Halloween 2024 impacted retail and dining visits.
Sprouts, the natural and organic food focused grocery chain operating in 23 states nationwide, is going through a growth spurt. We dove into the visit and audience data to see where the chain stands today and what the rest of 2024 – and beyond – may have in store.