November 1st, 2024 – Avison Young announced the launch of its Office Busyness Index, offering an unprecedented view of office building usage across more than 40 U.S. markets. Developed with location analytics from Placer.ai, this index is part of Avison Young’s ongoing commitment to deliver strategic, data-driven solutions to its clients.
Leveraging Placer.ai’s advanced location data, Avison Young’s Market Intelligence team applied precise geofencing and eligibility criteria to ensure highly reliable data, including factors such as property type, size, build date, location, occupancy, and dwell time. This comprehensive approach provides an accurate measure of office busyness, empowering clients to make informed real estate decisions based on real-time, precise metrics.
“When it comes to quality and reliable mobility data, no one does it better than Placer.ai,” said Jennifer Rosenak, Principal and U.S. Director of Market Intelligence at Avison Young. “Our Market Intelligence experts geofenced office buildings that met our strict criteria for size, use, build date, location, and occupancy. We then used Placer.ai, applying further controls to ensure the most accurate picture of office busyness.”
Noam Ben-Zvi, CEO of Placer.ai, said, “Understanding office utilization trends is critical in today’s real estate market - so it’s great news that Avision Young is launching this index underpinned with Placer.ai data. By leveraging real-time insights into office traffic and occupancy, Avison Young clients will now be able to make smarter, more strategic decisions.”
With the launch of the Office Busyness Index, Avison Young clients gain a strategic edge in understanding real estate dynamics in an evolving market, strengthening their ability to make data-backed decisions with confidence.
About Avison Young
Avison Young creates real economic, social and environmental value as a global real estate advisor, powered by people. As a private company, our clients collaborate with an empowered partner who is invested in their success. Our integrated talent realizes the full potential of real estate by using global intelligence platforms that provide clients with insights and advantage. Together, we can create healthy, productive workplaces for employees, cities that are centers for prosperity for their citizens, and built spaces and places that create a net benefit to the economy, the environment and the community.
Avison Young is a 2024 winner of the Canada's Best Managed Companies Platinum Club designation, having retained its Best Managed designation for 13 consecutive years.
About Placer.ai
Placer.ai is the most advanced location analytics platform, allowing anyone with a stake in the physical world to instantly generate insights into any location for a deeper understanding of the factors that drive success. With more than 4,500 customers, Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Visit placer.ai for more information.
