Halloween’s 2024 Retail & Dining Impact – Party City Carries the Season
Every year, consumers head to the shops for costumes, spooky yard decorations, candy and Halloween supplies. Many dining chains also roll out Halloween-themed offers. We take a look at the data to find out how Halloween 2024 impacted retail and dining visits.
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Off-Price Update
While every sector has its doubters, off-price leaders were the focus of a high level of concern during COVID because of their reliance on physical locations. And while the ultimate success of the sector, especially relative to the wider apparel space, was hardly impossible to predict, the performances of top brands in the space were truly impressive.
Home Improvement Update
April marked an important month for retail recovery, but one sector that may be less thrilled to see the coming spring is home improvement. The brands in the space have seen incredible strength throughout the pandemic, with Q1 marking another strong quarter.
Wholesale Club Breakdown
The wholesale club sector experienced several fundamental disruptions during the pandemic that offered the potential to redefine the space. Brands like BJ’s Wholesale Club surged with 13.0% visit growth in 2020 compared to 2019, while Sam’s Club saw a 4.3% increase in visits year over year.
Best Buy's Dominance
When we covered Best Buy’s strong start to 2021, we noted that the brand was positioned exceptionally well for the recovery period. And while our overarching affection for the brand and its powerful strategic decisions are clear at this point, recent data only deepens our expectation for a very strong 2021.
Retail Trends Report
The retail landscape is changing, but the last year has proven the fundamental importance and centrality of physical retail. The result is not a doomsday, retail apocalypse scenario but instead a newer, more sophisticated ecosystem that places emphasis on the full range of value driven by an offline location.
