Starbucks’ Red Cup Day Makes a Comeback
Visits to Starbucks usually spike on its annual Red Cup Day, as patrons flock to the chain to order a specialty holiday beverage and receive a complimentary reusable red cup. How successful was the promotion in 2024? We took a look at the data to find out.
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Redefining the Mall
Although the wake-up call for shopping malls to adapt to a changing retail environment was heard long before COVID, the pandemic had enhanced its pressing urgency. Our latest whitepaper discusses some of the ways in which malls can go through a data-driven redevelopment process while adapting to changing industry trends and consumer behavior. Below is a taste of what we found.
Placer Bytes: Nike's Holidays, Sephora & Kohl's Partnership & Darden's Rebound
In this Placer Bytes, we dive into Nike’s recovery and holiday performance, analyze the Sephora partnership with Kohls, and break down the impact of the COVID resurgence on key Darden restaurant brands.
