The Kansas City Chiefs and Philadelphia Eagles hosted conference championships at their home stadiums ahead of their Super Bowl appearances. We took a closer look at the visitors who came to these games and what that might mean for the upcoming Super Bowl.
In December 2024, Saks Fifth Avenue finalized its acquisition of Neiman Marcus – forming a new parent company Saks Global. We dove into the foot traffic patterns and audience segmentation for the two department stores in order to better understand Saks Global’s positioning following the deal.
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The end of the year is a time of bustling activity as many visit family and friends, go on vacation, and more. Using the latest location analytics for transportation hubs, hotels, museums, and aquariums, we uncover key trends in consumer behavior during the holiday season.
David’s Bridal and JCPenney have both emerged from bankruptcy proceedings with revitalized operational strategies. We took a closer look at the latest visit trends for the brands and uncovered how the demographics of their audiences have changed along with their real estate footprints.
Sam’s Club has been investing in its own independent retail media network. We took a closer look at the latest location analytics for Sam’s Club to understand how in-store foot traffic could drive the success of its targeted advertisements in the chain’s largest markets.
In 2024, auto parts retailers continue to see visit growth compared to last year. We dove into the data for three of the industry’s leaders – AutoZone, O’Reilly Auto Parts, and NAPA Auto Parts – to explore the consumer behavior and profiles behind the space’s ongoing success.
