Apparel

The Changing Apparel Landscape in 2025

The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of ap

Target’s Bet on Babies 

Target is building out its baby and toddler assortment - find out what the data says about that decision.

Brooks Brothers Rightsizing Success

Iconic clothing brand Brooks Brothers has experienced a challenging few years, but recent foot traffic suggests that things are turning around for the retailer. We took a look at the location analytics for the brand to see how it’s been weathering recent challenges. 

Off-Price Apparel: Off to a Strong Start in 2025

The off-price apparel space remains well-positioned as consumers continue to favor budget-friendly retailers. We dive into the latest location intelligence for category leaders Burlington, Marshalls, Ross Dress for Less, and T.J. Maxx – to explore how the segment closed out 2024 and began 2025.

Apparel: Does RTO now stand for "Return to Tailored Offerings"?

Catching Up With Carter's 

Carter’s Inc., owner of the OshKosh B’gosh and Carter’s baby and children’s clothing brands, is a major player in the nation’s $28 billion children's clothing industry. How is Carter's faring in 2024? We took a closer look to find out. 

Urban Outfitters: High Income, Specialty Fleets Still Thriving

Off-Price Apparel Chains After Q1 2024: Demographics in the Balance

Off-price apparel chains continue to drive traffic in 2024. We dove into the latest location analytics for four of the largest brands – T.J. Maxx, Marshalls, Ross Dress for Less, and Burlington – to take a closer look at these retailers’ foot traffic growth and evolving visitor bases.