How are RBI and Yum! Brands leading chains faring at the year’s midway point? We dove into the data to find out.

With the third quarter of 2023 in the rearview mirror, we checked in with Taco Bell, Pizza Hut and KFC – all owned by Yum! Brands. How have they performed in recent months? And how are they navigating what is proving to be a challenging time for the dining category? We find out here.

We dove into the location intelligence metrics for Yum! Brands - the parent company of KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill - to take a closer look at the foot traffic to its chains and the consumer demographics that drive visits to each of its brands. 

We dove into the visit data for four pizza restaurant chains doing exciting things and took a closer look at changes that are driving visits.