With consumer interest in wellness showing no sign of slowing down, we dove into fitness foot traffic data to see how the segment performed in 2024 and understand what the new year holds for the category. 

How did Planet Fitness, the nation’s largest value gym perform in Q3 2024? We dove into the data to find out.

Gym visits flourished at the start of 2024, as consumers made their yearly New Year's resolutions and flocked to fitness clubs nationwide. But how did category leaders fare in Q2 2024? We dove into the data to find out, zooming in on Planet Fitness, a major player in the fitness space.

The fitness industry has experienced steady growth in recent years, propelled by consumers’ prioritization of health and wellness – and gyms across the country are benefiting. We take a closer look at the data to see how the segment is performing relative to last year.

January is a time for new beginnings – and nearly half of Americans vowed to improve their fitness in the new year. So with 2024 picking up steam, we dove into the data to explore the current state of fitness. How did leading fitness chains perform last month?

Gyms were a 2022 winner, with exercisers flocking back to health clubs despite predictions of the sector’s imminent demise, strength that continued into 2023. Where do leading fitness chains stand as we prepare to wrap up 2023? We dive into the data to find out.

The fitness industry has proven to be a resilient one over the past few years as health and wellness remain a consumer priority. We dive into the visit metrics for the fitness space to see how it is faring nearly halfway through 2023.

The fitness industry proved remarkably resilient over the past few years. With January - the sector's strongest month of the year - behind us, we look at the segment's January performance to see how major chains are doing post-COVID and explore specialty fitness brands. 

Health and wellness remains strong in 2022, and the fitness industry is reaping the benefits. We dive into the data to see what is driving visits.