Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Home Improvement and Furnishings Jump

By 
Ethan Chernofsky
October 18, 2021
Home Improvement and Furnishings Jump
SHARE
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
Key Takeaways

The wider Home Improvement category was one of the retail bright spots early on in the pandemic, with brands like Home Depot and Lowe’s showing a unique level of strength. Yet, one of the more interesting storylines was the rise of Tractor Supply – a brand that also outperformed over the last 18 months. Home furnishings leaders were also among the better performers over the last year as key trends aligned to give an added boost to their specific offerings. 

With the retail recovery well on its way, we dove back into leaders from both sectors to check in on the continuation of their unique levels of strength.

Value in the Home Goods Space

By the summer of 2020, brands like HomeGoods, At Home, and Floor & Decor were already seeing exceptional visit metrics. The renewed focus on home upgrades amid limitations on movement positioned these chains especially well to drive visits and sales. Yet, while the initial wave could have been expected, the sustained strength of the sector has been exceptional. 

During August, visits to HomeGoods, At Home and Floor & Decor were up 26.8%, 22.8%, and 36.8%, respectively, when compared to August 2019. And while this was during a wider retail surge driven by the combination of pent up demand, the wider reopening, and the Back-to-School shopping season, the strength sustained even in September when much of retail was seeing declines.

In September, At Home and Floor & Decor saw visits up 12.7% and 28.5% respectively compared to the same month in 2019. However, not all surges were created equal. At Home clearly saw a massive boost by the pandemic. When looking at the period from July through September 2021, average monthly visits were actually down 7.4% compared to the same period last year, during the height of the home furnishings surge. Though this should not diminish the heightened strength of At Home and the ability of the brand to take advantage of its ‘lightning in a bottle’ moment, it does give added weight to HomeGoods. The value-oriented home furnishings leader saw visits up compared to 2019, but also saw a 16.8% jump in average monthly visits from July to September 2021 looking at year-over-year metrics. The jump speaks to the unique staying power of the brand’s surge and the foundation it is creating for longer term success.

The Third Home Improvement Wheel

Tractor Supply has been among the most impressive retail performers throughout the pandemic period, with visits up significantly every month in 2021 compared to both 2020 and 2019. And this strength is unlikely to dissipate with the brand’s aggressive expansion plan launching alongside a wider acquisition

But the real question may be what these moves mean for the chain’s positioning compared to sector giants Home Depot and Lowe’s.

Looking at overall visit share tells a very clear story. Impressively, Tractor Supply visits share has been growing consistently since September 2019. In September 2019, Tractor Supply had 5.9% of the visits for the three brands combined, a number that rose to 6.3% in September of 2020 and to 7.5% by September of 2021. Yet, there is clearly a long way to go to reach the levels set by Home Depot and Lowe’s. Home Depot has maintained their strong position with 52.5% of overall visits in 2021 compared to 40.1% for Lowe’s.

Could the competitive landscape in this space become increasingly interesting? Certainly. However, Home Depot and Lowe’s look to have done enough to make any significant shift unlikely in the near term.

Will HomeGoods continue to dominate? Can Tractor Supply continue to establish a greater visit share? 

Visit Placer.ai to find out.

Learn how downtown regions across US cities are measuring up with our free tools.
Check out the latest trends for
No items found.

Related Topics

Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
SHARE
Get 3 brand & industry
breakdowns every week
Subscribe to the newsletter
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.

Recent Publications

Get 3 brand & industry breakdowns every week

Subscribe to the newsletter
Five Below and Ollie’s Bargain Outlet: A Pre-Holiday Snapshot
Kroger: Getting into The Seasonal Swing 
Avison Young Launches Office Busyness Index Powered by Placer.ai to Provide Unmatched Insights on Office Utilization Across Major U.S. Markets
Off-Price Ahead of the 2024 Holiday Season
A Beautiful Season Ahead: Ulta and Sally Beauty Supply
Sportswear Ahead of the 2024 Holiday Season 
Placer 100 Index: October 2024 Recap 
Placer.ai Office Index: October 2024 Recap
Placer.ai Mall Index: October 2024 Recap 
Halloween’s 2024 Retail & Dining Impact – Party City Carries the Season
Checking in With Department Stores: Nordstrom and Macy’s
Superstores and Wholesale Clubs Ahead of the Holidays
Home Depot and Lowe’s Heading Into the Holidays
Starbucks and Dutch Bros: Short Visits Lead the Way
Planet Fitness: Raising the Bar(bell)
Checking in With Full-Service Restaurants: First Watch, Chili’s, and Outback Steakhouse
RBI and Yum!: QSR Resilience in 2024
Boot Barn and DSW: Stepping Up Their Game
Target’s October Circle Week: A Data-Driven Snapshot
Chipotle, Shake Shack & Wingstop: Dining Success in Q3 2024
Playa Bowls and Tropical Smoothie Cafe: Berry Big Business
Cheesecake Factory & BJ’s Restaurants: Full-Service Success
Checking in on McDonald's and Wendy's 
Sprouts Farmers Market: A Specialty Grocer With a Traditional Twist
CAVA: The Craze Continues
Placer.ai Reaches $100M Annual Recurring Revenue
Catching Up With Carter's 
A Texas Roadhouse and LongHorn Steakhouse Showdown
Placer.ai Mall Index: September 2024 Recap – Labor Day Peaks and Holiday Season Predictions
Albertsons Q3 Check-In
Looking Ahead to the 2024 Holiday Season
Trader Joe's: Continuing to Thrive in 2024
Bowlero and AMF: A Ten-Pin Knockout
Recreational Retail: Store Performance in 2024
Placer.ai White Paper Recap – September 2024
A QSR and Fast-Casual Face-Off
Sam’s Club’s In-Store Retail Media Network Opportunity
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Costco in 2024: A Deep Dive
Sherwin-Williams in 2024: Brighter Than a New Lick of Paint
Life Time and Orangetheory: Premium Fitness Flourishing
C-Stores: More Than A Pit Stop
Darden: Dining Dominance Undeterred 
Placer 100 Index for Retail and Dining: August 2024 Recap
Placer.ai Office Index: August 2024 Recap
Placer.ai Mall Index: August 2024 Recap – Back-To-School In Full Swing
Auto Parts Retailers: The Traffic Continues
Pumpkin Spice Works its Magic Once Again
School Season Sparks Retail Growth
Placer.ai White Paper Recap – July & August 2024
Big Lots’ Big Rightsizing Move in Four Data Points
Fun Away From The Sun: Checking in With Eatertainment
Domestic Migration and Population Growth: Strong Currents Off The Carolina Coast
The Civic Impact of Summer Events
Retail Trends in College Towns: A Back-to-School Snapshot
Five Below and Ollie’s Bargain Outlet: Consumers Still on the Hunt for Discounts
Macy’s & Bloomingdale’s: Into 2024 and Beyond
Limited Time Only: The Trend Continues
Beauty in 2024: Many Ways to Win
Dollar General & Dollar Tree: Powering Ahead in Q2 2024
The Home Depot and Lowe's Foot Traffic Remodel in Q2 2024
Superstore Update: Summer Savings Spree
Placer.ai Mall Index: July 2024 Recap – From Fourth of July to Back-to-School
Placer.ai Office Index: July 2024 Recap
Summer Movie Madness: Blockbuster Films Boost Foot Traffic
Driving Success: Toyota in 2024
Denny’s and IHOP: An All-Day Breakfast Matchup
Warby Parker: Seeing Clearly Now
Planet Fitness at the 2024 Halfway Point
Serving Summer 2024: RBI and Yum! Brands Q2 Foot Traffic
Starbucks, Dutch Bros., Dunkin’: Finding Summer Success
Fast Food and Fast Casual Favorites, Plus CosMc’s Takeoff
Chipotle and Sweetgreen: Fast-Casual in Q2 2024
First Watch, Texas Roadhouse, and Applebee’s: An FSR Roundup
Albertsons Companies: H1 2024 Recap
Teaming Up For Success: Sports Stadium Sponsorships
Limited Time Offers: Price Wars Boost Visits
Placer 100 Index for Retail & Dining: June 2024 Recap
Placer.ai Mall Index: June 2024 Recap
Placer.ai Office Index: June 2024 Recap
Inside Out 2: The New Blockbuster Bringing Crowds Back to Theaters
Petco and PetSmart: A Head to Head
Frozen Delights: Exploring Ice Cream Chains Across America
Placer.ai White Paper Recap – June 2024
Barnes & Noble: Writing a New Story
Small Format Stores - Sprouting, Blooming, and Expanding
Retail and Dining on Father’s Day
Thrift Store Visit Scores
Charting Value Grocery’s Visit Growth
Placer 100 Index for Retail & Dining: Introduction and May 2024 Recap
Digging Into Darden: Q2 2024 Update
2024 Retail and Dining Trends Update
TRU and avid: Midscale Hotels on the Rise 
Diving Into Kroger: A Strong Start to 2024
Placer.ai Mall Index: May 2024 Recap – Mall Visits on the Rebound
Placer.ai Office Index: May 2024 Recap
2024 Memorial Day Recap
Las Vegas: A Tourism and Migration Deep Dive
Eatertainment Chains: Full on Food, Fun, and Foot Traffic
The Promise of Luxury Apparel