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Articles & Executive Insights

Article
Placer.ai April 2025 Office Index: Recovery ApaceWith return-to-work policies gaining steam across the country, are office patterns changing? We took a look at visits to office buildings in major cities across the country to see whether March 2025's resurgence continued into April.
Lila Margalit
May 9, 2025
3 minutes

Article
How Are Coachella Crowds Evolving? The Coachella Valley Music and Arts Festival, held annually at the Empire Polo Club in Indio, CA, recently wrapped up its 24th run. We dove into the location intelligence data to understand how the audience has changed in recent years and understand how the shift is impacting spending patterns at the festival.
Shira Petrack
May 8, 2025
4 minutes

Article
Placer.ai Mall Index: Traffic Up Across All Mall Formats April 2025 data showed a resurgence in mall activity, with YoY visits up across all formats. Diving deeper into the data uncovers the why behind these visitation patterns.
Shira Petrack
May 7, 2025
4 minutes

Executive Insights
The Untapped Potential of Class-B Malls Class B malls offer significant potential for investors and retailers to unlock value while meeting the needs of local communities. We took a look at how some of these malls - typically located in suburban or secondary markets - are being redeveloped to better serve today's consumer.
Barrie Scardina
May 6, 2025
4 minutes

Article
First Watch Traffic Continues to Climb First Watch is continuing to add more stores to its fleet, and visits continue to grow as well.
Shira Petrack
May 5, 2025
1 minute

Article
Warby Parker and Allbirds: Stabilization Trends Into 2025Direct-to-consumer retailers Warby Parker and Allbirds have taken different approaches to their brick-and-mortar stores - Warby Parker has been expanding while Allbirds has shrunk its store fleet. How are the two retailers faring thus far into 2025? We took a closer look.
Bracha Arnold
May 5, 2025
3 minutes
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Reports

INSIDER
Report
The Current Pace of the Fitness SpaceDive into the data to explore recent visitation patterns and consumer trends in the fitness space - and uncover potential keys to success, rooted in location intelligence.
May 5, 2025
8 minutes

INSIDER
Report
Domestic Migration in 2025: The Great SlowdownDive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
April 25, 2025
6 minutes

INSIDER
Report
3 Consumer Trends to Watch in 2025Dive into the data to explore key trends shaping consumer behavior in 2025 and discover strategies helping top brands drive foot traffic to brick-and-mortar stores.
March 27, 2025
6 minutes
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For more in-depth analyses on a variety of subjects, explore Reports.
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